Pet News

Omni Pet, a leading innovator in pet health products, has significantly expanded its commitment to canine well-being with the appointment of Nico Joiner as its dedicated canine behaviorist. This exciting development comes as the company celebrates an astounding 600% increase in sales for its popular stress and anxiety soft chews, underscoring the vital need for comprehensive pet care solutions. Joiner's extensive background will enrich Omni's integrated approach, combining advanced calming supplements with expert behavioral guidance for dog owners.

Omni Pet Enhances Canine Support Services with New Behaviorist

In a move designed to bolster its dedication to holistic pet care, Omni Pet proudly announced the addition of Nico Joiner to its team as the new canine behaviorist. Joiner, renowned for his nearly two decades of experience in the nuanced field of dog behavior, will be spearheading a complimentary consultation service for dog owners seeking personalized guidance. This initiative is particularly timely, as Omni Pet has observed a substantial 600% uptick in the sales of its soft chews formulated to alleviate stress and anxiety in dogs.

Joiner's professional journey began with rigorous studies in Animal Welfare, Behavior, and Rehabilitation at the prestigious University of Bristol. Before joining Omni Pet, he dedicated 18 impactful years to the UK's largest dog rehoming charity. During his tenure, he was instrumental in developing innovative welfare programs, providing mentorship to teams across the nation, and conducting influential international workshops in diverse locations such as Singapore, France, Portugal, Malta, Lithuania, Croatia, and Cyprus.

The company emphasizes that Joiner's appointment strategically aligns with the burgeoning success of its anxiety-relief products. His expertise will be channeled into providing individualized advice to pet parents confronting common behavioral challenges in their dogs, including separation anxiety, sensitivity to noise, travel-related stress, and fears associated with fireworks. This new service aims to provide a more comprehensive support system, bridging the gap between nutritional supplements and practical behavioral strategies.

Joiner articulated his enthusiasm for his new role, stating that Omni's genuine dedication to supporting the overall well-being of dogs now feels like a complete package with his integration into the team. He expressed confidence in his ability to positively influence the daily lives of dogs and their devoted guardians by offering evidence-based behavioral support alongside practical, easily implementable training tools. For Joiner, the essence of his work lies in forging strong partnerships with owners, focusing on the shared well-being of both dog and human to collaboratively achieve effective solutions.

Omni Pet, a company that garnered support from Dragon's Den, is recognized for its production of allergy-friendly pet health products. The company's unique value proposition stems from its integration of veterinary-formulated calming supplements with expert behavioral support services, positioning it as a leader in comprehensive pet wellness.

The appointment of Nico Joiner signifies a thoughtful evolution in how pet care companies can support animal companions and their families. By merging high-quality, effective products with accessible, expert behavioral advice, Omni Pet is setting a new standard for holistic pet wellness. This integrated approach not only addresses symptomatic issues but also empowers owners with the knowledge and tools to foster a more harmonious relationship with their dogs, tackling the root causes of behavioral distress. It reflects a growing understanding in the pet industry that true well-being encompasses both physical and emotional health, providing a valuable model for future innovations in pet care.

Tailored Nutrition for Tiny Companions: RAWZ's Latest Innovation

Pioneering Small Breed Canine Dietetics

RAWZ Natural Pet Food has recently expanded its product portfolio with the introduction of Air Dried "Just for My Small Dog" Food. This new offering is meticulously crafted to address the distinct nutritional demands of smaller dog breeds, ensuring they receive optimal nourishment for a vibrant life.

The Science Behind Superior Small Breed Nutrition

The specialized recipes boast an impressive composition of 96% meat and organ meat, providing a rich source of real animal protein and crucial amino acids. Notably, these formulations are free from artificial vitamins or minerals. A key feature is the Optifiber Complex, a synergistic blend of psyllium, inulin, and FOS, meticulously designed to promote digestive regularity. Furthermore, the inclusion of goat's milk, enhanced with prebiotics and probiotics, and New Zealand green mussels, known for their Omega-3 fatty acids, further elevates the nutritional profile of this advanced canine diet.

A Commitment to Health and Convenience

Janet Scott, the proprietor of RAWZ Natural Pet Food, emphasized the brand's understanding of the differentiated nutritional requirements of small dogs compared to their larger counterparts. She highlighted that this new collection exemplifies their unwavering dedication to supplying premium, raw-inspired nutrition that fosters the well-being of small canines, while also offering pet guardians a dependable, shelf-stable feeding solution.

Diverse Flavors and Comprehensive Life Stage Support

This air-dried canine food is presented in three distinct protein varieties: beef, chicken, and lamb. The air-drying methodology employed in its production is critical for preserving the inherent nutrient value of the ingredients, circumventing the need for high-temperature processing. Offered in both 2.5-ounce and 1-pound packages, these products are designed to provide complete and balanced dietary support for small dogs throughout all stages of their lives.

A Legacy of Philanthropy and Quality

RAWZ is a distinguished third-generation family enterprise, renowned for its steadfast dedication to enhancing the lives of pets through minimally processed, nutritionally exceptional food options. Beyond its product innovation, the company is deeply committed to philanthropy, directing 100% of its profits towards four pivotal causes: the rescue of cats and dogs, the provision of service animals, and support for spinal cord injury and traumatic brain injury initiatives.