Pet News

NaturVet, a leading provider of pet health supplements, is set to gain significant exposure through its integration into the new season of the popular CBS show, 'Lucky Dog: Reunions with Brandon McMillan'. This strategic collaboration will showcase NaturVet's commitment to canine well-being, with dedicated segments focusing on the positive impact of their nutritional products on dogs. The initiative reflects a shared mission to inform pet owners about effective ways to enhance their companions' health and vitality through science-backed ingredients and consistent wellness routines.

The partnership between NaturVet and 'Lucky Dog: Reunions with Brandon McMillan' will feature the pet supplement brand in multiple episodes, commencing on November 15 and November 22, 2025, with subsequent re-airings in early 2026. These appearances are designed to weave NaturVet's products into compelling narratives about reunited dogs and their families, emphasizing how proper nutrition contributes to their improved health and happiness. Bryan Curb, executive vice president of education/information at Hearst Media Production Group, expressed enthusiasm for the new season, highlighting its focus on emotional updates and heartfelt transformations that have made the series a beloved weekend staple.

NaturVet's participation will include branded storyline segments and interstitial content, illustrating the critical role of high-quality food and health supplements for dogs. Geoff Granger, CEO of NaturVet, underscored the importance of this feature, noting that pet parents actively seek trustworthy methods to maintain their dogs' health. He stated that being part of a nationally recognized educational program perfectly aligns with NaturVet's mission, enabling them to reinforce the significance of daily health practices and the scientifically validated ingredients that profoundly impact pets' lives.

This initiative not only promotes NaturVet's product line but also serves a broader educational purpose, reaching a wide audience of pet enthusiasts. By appearing on a show known for its heartwarming stories and focus on animal welfare, NaturVet aims to connect with pet owners on an emotional level, demonstrating how their supplements can contribute to a better quality of life for their beloved dogs. The program, 'Lucky Dog: Reunions with Brandon McMillan', is broadcast on weekend mornings on CBS and is also available for streaming on CBS.com and PlutoTV, ensuring extensive reach.

The integration into 'Lucky Dog: Reunions' provides NaturVet with an ideal platform to educate consumers about the essential role of dietary and health supplements in supporting canine health. Through engaging and informative content, the company hopes to empower more pet owners with the knowledge and tools needed to ensure their dogs lead long, healthy, and happy lives, reinforcing their position as a trusted leader in pet wellness.

Omni Pet, a leading innovator in pet health products, has significantly expanded its commitment to canine well-being with the appointment of Nico Joiner as its dedicated canine behaviorist. This exciting development comes as the company celebrates an astounding 600% increase in sales for its popular stress and anxiety soft chews, underscoring the vital need for comprehensive pet care solutions. Joiner's extensive background will enrich Omni's integrated approach, combining advanced calming supplements with expert behavioral guidance for dog owners.

Omni Pet Enhances Canine Support Services with New Behaviorist

In a move designed to bolster its dedication to holistic pet care, Omni Pet proudly announced the addition of Nico Joiner to its team as the new canine behaviorist. Joiner, renowned for his nearly two decades of experience in the nuanced field of dog behavior, will be spearheading a complimentary consultation service for dog owners seeking personalized guidance. This initiative is particularly timely, as Omni Pet has observed a substantial 600% uptick in the sales of its soft chews formulated to alleviate stress and anxiety in dogs.

Joiner's professional journey began with rigorous studies in Animal Welfare, Behavior, and Rehabilitation at the prestigious University of Bristol. Before joining Omni Pet, he dedicated 18 impactful years to the UK's largest dog rehoming charity. During his tenure, he was instrumental in developing innovative welfare programs, providing mentorship to teams across the nation, and conducting influential international workshops in diverse locations such as Singapore, France, Portugal, Malta, Lithuania, Croatia, and Cyprus.

The company emphasizes that Joiner's appointment strategically aligns with the burgeoning success of its anxiety-relief products. His expertise will be channeled into providing individualized advice to pet parents confronting common behavioral challenges in their dogs, including separation anxiety, sensitivity to noise, travel-related stress, and fears associated with fireworks. This new service aims to provide a more comprehensive support system, bridging the gap between nutritional supplements and practical behavioral strategies.

Joiner articulated his enthusiasm for his new role, stating that Omni's genuine dedication to supporting the overall well-being of dogs now feels like a complete package with his integration into the team. He expressed confidence in his ability to positively influence the daily lives of dogs and their devoted guardians by offering evidence-based behavioral support alongside practical, easily implementable training tools. For Joiner, the essence of his work lies in forging strong partnerships with owners, focusing on the shared well-being of both dog and human to collaboratively achieve effective solutions.

Omni Pet, a company that garnered support from Dragon's Den, is recognized for its production of allergy-friendly pet health products. The company's unique value proposition stems from its integration of veterinary-formulated calming supplements with expert behavioral support services, positioning it as a leader in comprehensive pet wellness.

The appointment of Nico Joiner signifies a thoughtful evolution in how pet care companies can support animal companions and their families. By merging high-quality, effective products with accessible, expert behavioral advice, Omni Pet is setting a new standard for holistic pet wellness. This integrated approach not only addresses symptomatic issues but also empowers owners with the knowledge and tools to foster a more harmonious relationship with their dogs, tackling the root causes of behavioral distress. It reflects a growing understanding in the pet industry that true well-being encompasses both physical and emotional health, providing a valuable model for future innovations in pet care.