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Pet Food and Nutrition

Pet Food Industry Expands with New Facilities and Investments

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The European pet food sector is currently experiencing a period of significant growth and strategic investment. Major players like France's Le Gouessant and Ukraine's Yednist' Group are actively expanding their production capabilities and market reach, supported by substantial financial commitments. These initiatives underscore a robust demand for pet food products and a forward-looking approach to innovation and market development.

European Pet Food Manufacturers Announce Major Expansion and Investment Plans

In a significant move for the pet food industry, Le Gouessant, a prominent French agricultural cooperative, has unveiled plans for a substantial new factory. This state-of-the-art facility, situated in Sèvremoine, France, represents a considerable investment of €16.6 million (approximately US$19.7 million). The construction phase is expected to span 18 months, with the facility projected to commence operations in August 2027. This modern plant, covering an expansive 4,900 square meters, is designed to significantly enhance the production of SoftChew treats for dogs and cats, among other pet food lines, and will consolidate the company’s two existing production units, which are no longer sufficient to meet the escalating market demand.

Concurrently, in Eastern Europe, Ukraine's Yednist' Group has successfully secured crucial international financial backing to fuel its expansion ambitions. The European Bank for Reconstruction and Development (EBRD) has partnered with Ukrsibbank BNP Paribas Group to provide a US$17 million loan. Under a risk-sharing agreement, the EBRD will mitigate up to 60% (US$10.2 million) of the risk on Ukrsibbank's loan. This funding is critical for Yednist' Group, a leading producer of animal compound feed and premixes in Ukraine, enabling them to sustain and expand their production of compound feed, premixes, pet food, and veterinary distribution. The investment will also support the company's domestic and export sales efforts during a challenging period of economic uncertainty. This follows previous EBRD support in the Ukrainian pet food sector, including a notable €40 million investment in Kormotech's Lithuanian facility in 2024 to expand wet pet food production, aiming for a €500 million revenue target by 2029.

These strategic expansions and investments signal a vibrant and evolving landscape within the global pet food industry. Companies are not only scaling up to meet increasing consumer demand but also innovating in product development and market penetration. The financial backing from institutions like the EBRD further solidifies confidence in the sector's growth trajectory and its resilience in diverse economic conditions. This trend of investment in new facilities and enhanced production capabilities suggests a promising future for pet food manufacturing, characterized by technological advancement, efficiency, and a broader array of specialized products for pets worldwide.

JODL Verpackungen Expands Flexible Packaging Production
Pet Food and Nutrition

JODL Verpackungen Expands Flexible Packaging Production

Innovafeed's Insect-Based Feed Ingredients Receive GFLI Validation
Pet Food and Nutrition

Innovafeed's Insect-Based Feed Ingredients Receive GFLI Validation

Asia Pacific's Pet Food Texture Ingredient Market: Growth and Innovation
Pet Food and Nutrition

Asia Pacific's Pet Food Texture Ingredient Market: Growth and Innovation

Pet Food and Nutrition

Bridging the Knowledge Gap: Nutritional Needs of Aging Pets

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The pet food industry is confronting a significant challenge as domestic animals achieve unprecedented lifespans. Despite these extended lives, a glaring absence of evidence-based nutritional guidelines for senior pets persists. Dr. Emma Bermingham, a leading expert in pet nutrition, will address this critical void at the upcoming Petfood Forum. She contends that many current 'senior pet diets' prioritize marketing appeal over scientific formulation, failing to adequately meet the specific health needs of aging companions. Her insights will underscore the urgency for a more rigorous, research-driven approach to ensure the well-being of older pets.

Dr. Bermingham's session will delve into the physiological changes associated with aging in pets, such as cognitive decline and diminished immune function, and how targeted nutritional interventions can mitigate these issues. She will advocate for the establishment of comprehensive, senior-specific dietary standards within the industry, recognizing that while some beneficial nutrients are already present in pet foods, their optimal levels for aging animals remain largely undefined. The challenge lies in generating robust research data, as current experimental practices often exclude older animals, limiting our understanding of their unique dietary requirements.

The Uncharted Territory of Senior Pet Nutrition

The pet food sector is grappling with a considerable void in understanding the dietary needs of elderly animals, a concern amplified by pets now living significantly longer. Dr. Emma Bermingham, an authority in pet nutrition and founder of Ember Pet Nutrition, will tackle this crucial issue at the forthcoming Petfood Forum. She points out that there's a scarcity of definitive data on appropriate nutrition for senior pets, even as some are reaching ages beyond 30 years. This knowledge deficit means that many commercially available 'senior pet diets' may be more a product of marketing strategies than precise nutritional science. The industry, she argues, has a responsibility to improve upon this by formulating diets that genuinely support the healthy and graceful aging of cats and dogs.

Dr. Bermingham's work emphasizes that while cats show signs of aging around eight years, dogs' aging processes vary greatly with their size. Her analysis of existing senior pet food formulations reveals a disconnect between product claims and scientific evidence, indicating that current offerings might not be optimized for the unique physiological changes that occur with age. This situation highlights the urgent need for comprehensive research to bridge the gap between marketing narratives and genuine nutritional efficacy, ensuring that older pets receive the tailored dietary support necessary for their evolving health requirements.

Pioneering New Standards for Elder Pet Well-being

Dr. Bermingham’s upcoming presentation will explore age-related health conditions, including cognitive deterioration and weakened immune systems, which have shown positive responses to specific dietary adjustments in controlled studies. These findings suggest that aging pets indeed possess distinct nutritional demands that are not adequately met by existing diet formulations. She critically observes that much of the available research on senior pet nutrition is outdated, limited in scope, and often lacks rigorous peer review, further complicated by its basis in older manufacturing techniques. This context underscores the necessity for modern, evidence-based research to inform future product development and regulatory guidelines.

Looking ahead, Dr. Bermingham envisions a pivotal moment for the pet food industry, where it must collectively address key questions: specifically, whether dedicated nutritional guidelines for senior pets are indispensable (her answer being a resounding yes) and what type of data is required to establish appropriate minimum and maximum nutrient levels. The practical hurdle lies in the difficulty of conducting long-term studies on very old animals, as most research colonies retire pets by age ten. Despite these challenges, Dr. Bermingham, with her two decades of research experience and a deep focus on healthy senior pet nutrition, is actively pushing for the industry to embrace and prioritize this vital area of study, ultimately aiming to set new, higher standards for the care of aging animal companions.

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Pet Food and Nutrition

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Pet Food and Nutrition

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J.M. Smucker Co. Invests $20.5 Million in Topeka Pet Food Facility Expansion
Pet Food and Nutrition

J.M. Smucker Co. Invests $20.5 Million in Topeka Pet Food Facility Expansion

Pet Food and Nutrition

Pet Food Packaging Trends: Small vs. Bulk in Europe

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Pet food manufacturers across Europe are increasingly focusing on smaller packaging and streamlined product offerings, a strategic shift driven by ongoing consumer price sensitivity. This trend, sometimes referred to as 'shrinkflation', aims to preserve sales volumes and keep prices competitive. However, the adoption of this strategy varies significantly across the region, with distinct patterns emerging between Western and Eastern European markets.

The pet food industry is currently navigating a complex landscape shaped by evolving consumer demands and economic pressures. While the move towards smaller, more convenient packaging is prevalent in many parts of Europe, the underlying motivations and market responses differ, highlighting the need for tailored strategies in various regions.

The Rise of Smaller Packaging in Western Europe

In Western Europe, pet food producers are increasingly opting for smaller pack sizes and rationalizing their product ranges. This strategy is a direct response to consumers' heightened awareness of pricing, aiming to offer more accessible options and sustain market presence. The concept of 'shrinkflation', where product quantities decrease without a corresponding price reduction, is part of this broader trend of packaging downsizing. A 2025 YouGov study in the U.K. revealed significant consumer concern about shrinkflation, underscoring its impact on purchasing decisions. Petar Reshovski, general manager at Williams & Marshall Strategy, highlights that SKU optimization is particularly relevant in the pet care sector. He notes that benefits include enhanced profit margins, more efficient supply chains, and improved portfolio management. Evidence from a Revology Analytics case study supports this, showing that extensive SKU rationalization, combined with pricing adjustments, led to recommendations to discontinue over 1,000 underperforming items.

Industry experts also indicate a continuous rise in demand for single-serve pet food products. Reshovski observes positive momentum across Europe for packages under 50g, single-serve formats, and 85g cans. This preference is not solely driven by cost; consumers also perceive smaller packages as offering greater freshness compared to bulk options. From a strategic perspective, promoting single-serve and smaller formats as premium, health-oriented choices can help mitigate margin pressures. This approach allows manufacturers to command a higher price per unit, offsetting the increased costs associated with smaller packaging. Ultimately, this repositioning can enable some producers to target the higher end of the market, providing consumers with a wider array of convenient pet food options that address both time constraints and nutritional considerations, albeit at a potentially higher price point. Smaller packaging thus offers a win-win solution for consumers, retailers, and companies alike, combining convenience, perceived affordability, and strategic market positioning.

Contrasting Trends in Eastern European Pet Food Markets

In contrast to Western Europe, the trends of SKU rationalization and shrinkflation are less pronounced in Eastern European countries. Yulia Dolzhenkova, business development director at Zooinform, a Moscow-based pet business media company, points out that while shrinkflation is evident in the broader fast-moving consumer goods (FMCG) food market in the region, the pet food sector presents a different picture. For instance, NTech's 2025 tracking shows a continued decline in average pack weight for general FMCG food, a trend that strengthened in 2025 after a brief easing. However, in pet food, market dynamics are often influenced more by value and distribution channels rather than systematic downsizing strategies, indicating a unique consumer behavior in these markets.

Specifically, in Russia, the prevailing pattern in pet food is not a mass transition to smaller packs but rather a growing preference for larger formats and a focus on 'value per kilogram', especially within online retail. Zooinform's 2025 data on wet cat food illustrates this trend, showing that while small formats (pouches and cans up to 190g) still constitute the majority of sales value (93.1%), larger packs are experiencing the most dynamic growth. In e-commerce, nearly half of all wet cat food sales already come from packages exceeding 600g, reflecting a consumer inclination towards bulk purchases for better unit economics. Dolzhenkova cautions against broadly labeling shrinkflation as a primary trend in Russian pet food based solely on pack-size changes, explaining that pet food purchasing decisions are often established and habitual, making 'trial' formats less critical than in human food. Moreover, the practice of selling pet food by weight in specialty retail further distinguishes this market. In Belarus, regulatory constraints on product markups, regardless of pack size, mean that pack-format shifts do not significantly drive price or assortment inflation. Similarly, in Kazakhstan, there is no strong trend towards smaller packs; instead, demand is stronger for bulk formats and 'by-weight' sales, with online consumers prioritizing cost-efficiency through larger bags. Overall, Dolzhenkova concludes that value perception, shifts in retail channels (especially e-commerce), and the practical economics of packaging changes better explain pet food market dynamics in these Eastern European countries than shrinkflation alone.

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